Author: melinaedge

Sizzle

Sizzle

Freelance Project // 2018 // Graphic design & Branding

As a new team breaking into the competitive club ultimate frisbee scene, Seattle Sizzle needed to make a splash. 

An graphic identity was created representing the strength and sense of fun the female athletes bring to their games.

Wordmark & Graphics

A distinctive wordmark  unifies the various graphics used for jerseys and team gear. 

A simple and impactful cast iron skillet logo was created for the team’s white jerseys while a fun all-over pattern of sizzling hot breakfast foods covers the dark kits.

Screen Printed Jerseys

Seattle Sizzle wearing the skillet logo jerseys at a scrimmage in Oregon. The jerseys were designed to be recognizable and easy to read from across the field.

Fully Sublimated Jerseys

The fully sublimated breakfast-themed jerseys were designed to be fun, unique, and covetable in order to generate sales as a fundraiser.

Seattle Sizzle wearing the breakfast jerseys at the 2018 Northwest Sectionals Tournament

Scalar & Vector

Scalar & Vector

Five Ply Design // 2015 // Product development & design

Scalar and Vector lamps update mid-century silhouettes with modern materials and technology. The pendant lamps make use of composite veneer made from industry scraps while laser cutters are used to get precise dimensions.

Prototyping

Chipboard Vector

Chipboard, which has a similar thickness and flexibility to paper-backed eco veneer, was used to figure out how each piece would fit together.

Design

Scalar Black Oak Logo

Contrasting veneer inserts with the grain running perpendicular to the outer wood provide structural support as well as visual interest.

Each fin connects with a slot to each of its neighboring fins, ultimately creating a sturdy linked shade. The Five Ply logo is laser etched into one of the eighteen fins.

Vector and Scalar lamps are made in Wenge, Teak, and Oak to fit a variety of interiors. 

Black rubber gaskets are strung between each fin to prevent damage to the wood.

Scalar

Scalar lamps feature elegant arches in the center of each fin that allow more light to be diffused. 

Vector

Vector lamps feature tall, asymmetric fins and can be hung in two orientations.

Mibo

Mibo

Student Project with Transition Bicycles // Fall 2012 // Design

A water storage solution for cyclists that resolves current issues and improves the riding experience.

Current Problems

Current bottles force riders to tip their head when water gets low, dangerously taking their eyes off the road.

Rigid bottles are uncomfortable in jersey pockets.

Bottle cages clutter sleek frames and can be difficult to reach while riding.

Research & Inspiration

Popular cycling bottles
Angled heads
Flexible materials

Findings

Tip the bottle instead of the head,

use a soft material,

and eliminate the need for a bottle cage.

Ideation

Components

Mibo

Cereus

Cereus

Five Ply Design // 2015 // Product Development & design, Packaging design

The Cereus lamp, named for a genus of ribbed cacti, is a floor or table lamp that adds a gentle glow to a room. The aesthetics of laser-cut American basswood are elevated with the use of Synskin, a synthetic alternative to shoji screen.

Inspiration

Cacti from the genus Cereus and Japanese shoji screen provided the jumping-off point for these lamps.

Prototyping

The prototype process was used to figure out how to best attach each fin, how the shade would be held in place, and what sizes should be brought to market.

Packaging Design

Interlocking cardboard packaging was designed to be minimal yet supportive and is cut in-house.

Cereus

The Five Ply logo is etched onto one of the eighteen fins.

Serving Set

Serving Set

Five Ply Design // 2017 // Product Development & Design, CNC Machining

A modular set of walnut, Corian, and bamboo trays and dishes for Five Ply Design.

The bottom side of the bamboo tray features a drip trough and functions as a cutting board.

Rounded corners nest inside the main tray area and give dishes a floating illusion when used separately.

The smaller styles of dishes have grooves on the underside that slide along the edge of the serving tray for secure serving. 

Individual dishes are robust enough to be used separately from the main tray.

PlaceMats

PlaceMats

Five Ply Design // 2017 // Product design, Packaging design

Combining the warm beauty of real wood with eco-friendly recycled felt, these placemats for Five Ply Design add interest and function to the table. Sold in pairs, buyers can choose between tree, flower, spiral, or lace designs. 

Dearborn

Dearborn

Five Ply Design // 2016 // Product design, Packaging design, Manufacture

Dearborn pendant lights contrast the warm beauty of real wood with the crisp brightness of white acrylic.

Sold in three colors, buyers can mix and match oak, teak, and ebonized ash. 

Ideation & Prototyping

Ideas concerning translucency, pattern, and material were explored.

Veneer and styrene-backed veneer were both too flimsy and ultimately a solution was found by combining veneer and acrylic tube.

Dearborn

A milky white acrylic tube illuminates when the bulb is on. The elegant line of the fine strip of light on the shade is extended up through the white cord.

Northgate Residence

Northgate Residence

Five Ply Design // 2016 // Sketchup & Powercadd

An interior renovation and roof remodel for a Seattle home. The client wanted to keep a mid-century feel while increasing the usable space of the home. Through this project I became proficient with Sketchup and PowerCADD. 

Volume Models

Volume models made in SketchUp were created to explore different roof options with the client.

Building Sections

Once a roof was chosen, building sections were made in PowerCADD to illustrate the changes.

3D Modeling

Interior and exterior models were made and rendered in SketchUp. 

I created the base models and added materials; further modeling and materials were added by Peter Benarcik.