Kayak Point Disc Golf Resort
Freelance Graphic Design // 2020 // Logo Design & Graphics
Kayak Point is aiming to create a world-class disc golf resort consisting of four full courses, a pitch and putt, rentable event spaces, a fully stocked pro shop, and a restaurant that serves both players and the surrounding community. I worked with the visionaries behind the project to create a graphic identity encompassing a new logo, tee signs, and other essentials.
The “ball golf” course that previously occupied the Kayak Point site plastered the area with its Coast Salish-style eagle logo. While it was easily recognizable and sentimental to some, the new owners and sport have no direct connection to local tribes and to continue using it would constitute cultural appropriation.
However, the bald eagle is common to the area and provides a nice metaphor for the flight of a disc, so it made sense to carry that element over from the old logo. A simple silhouette of an eagle breaking through a disc makes up the graphic segment of the logo while the font Archive invokes a sense of sophisticated summer camp.