Puma Black Concept Store

Student Project // 2013 // Design & Model Making

A conceptual retail environment for Puma’s Black Label based on an abstract model

Abstract Spatial Studies

The goal of designing a retail store for Puma’s sport-fashion Black Label line of was not revealed until after abstract spatial environments had been created and carefully considered for their own merits. Focus was placed on creating hierarchy within an inviting and interesting space. Developing form before function turned the traditional thought process on its head but ultimately facilitated an overall sense of unity and visual interest.

Brand Research

Semi-Abstract Spatial Studies

Once the topic was introduced, elements from the abstract environment were transformed into functional structures for the retail space.

Puma Black Retail Environment